Customers can choose which sections of their roof will contain the hidden solar technology while still having the entire roof look the same. It is infinitely customizable for a variety of different home styles, each uniquely engineered so that the photovoltaic cells are invisible. The solar roof consists of uniquely designed glass tiles that complement the aesthetics of any home, embedded with the highest efficiency photovoltaic cells. When Tesla and SolarCity embarked to design and engineer the solar roof together, the goal was to create the most beautiful and efficient roof ever – one that would make homes look better while reducing the cost of electricity. The Tesla and SolarCity solar roof is a complete roof that is beautiful, durable and brings renewable electricity production to any home or business. "These solutions already exist independently, but when combined, they become even more powerful." "There are three key components that can help address climate change and have a positive impact on the world: sustainable energy generation, batteries and electric cars," Tesla said in on its website. At the beginning of his presentation, he stressed that the mission of his companies is to accelerate humanity's exit from the fossil fuel era and to create more sustainable lifestyles. "I hope that's the future you want," he said, signing off amid applause and cheers on a lovely evening. "Check out the sweet roof," he joked, speculating on previously unheard-of dialogue in suburban enclaves that will be early adopters of the Tesla design. Musk, however, thinks the payoff will be worth it. Musk has already said that it's essential for the roof design to be beautiful, and the designs he touted were that, although it was odd to see a man who has revolutionized the automobile and, in his role as CEO of SpaceX, outlined a plan to colonize Mars slip into futuristic general-contractor mode. In his presentation, Musk showcases a variety of roofing designs, ranging from traditional to modern a Tuscan tile application, all constructed of glass solar panels that look unlike solar panels have ever looked before. The solar roofs that Musk showed off were installed on houses on Universal Studio's famous backlot, which recreates a suburban environment. Musk has been hyping the solar roof ahead of its shareholder vote for a SolarCity merger that's scheduled for November 17, calling it a "fundamental part of achieving differentiated product strategy." Tesla CEO Elon Musk unveiled the solar roof at Universal Studios in Los Angeles on Friday night.
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